Pay Per Click Advertising (PPC)
PPC Manchester | Search engine marketing
What is Pay Per Click (PPC) Advertising?
Pay Per Click advertising is changing the world of online marketing. It can help a website gain recognition by the search engines, and drive valuable traffic to your site. It’s not fool proof by any means, and because it is a new way of advertising, many people still don’t understand how it works. Educating yourself on how to best run a PPC campaign should be your first step, in order to cut down on the chances of losing your money. However, it’s a proven fact that PPC advertising does work, and there are several reason why you should consider it to promote your online business.
When you enter a keyword at a search engine like Google®, you get back two types of results - paid search ads or "sponsored listings" and natural or "organic" results. PPC works together with Search Engine Optimization (SEO) to give you immediate visibility in the sponsored listings, while you are building your natural search results
You can bid different amounts according to different keywords that may be used to generate a list of results. The higher your bid for a specific key phrase, the higher your placement will be among the search results when a search is done with that particular keyword.This is the basic of pay per click advertising.
We offer quality and competitive pay per click management services that will take your web site to a new level of performance and success. Our specialists will work with you to identify the keywords and phrases that will give you the best results. We'll also help you determine how much you should bid for each key phrase in order to ensure that you get the most for your money.
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PREMIUM |
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| One Time Set Up Fee | £ 99 | £ 99 | £ 99 |
| Keyword Research & Bid Management | 300 + | 500 + | 1 000 + |
| Competitive Analysis |  |
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| Creative Ad Development | |
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| Conversion Tracking | |
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| Campaign Tweaking | |
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| Image/Display Ads | 2 | 5 | 8 |
| Landing Page Consultation | 1 | 2 | 5 |
| Website Optimizer |  |
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| Google Analytics Setup and Consultation | BASIC | ADVANCED | ADVANCED |
| Weekly Report | |
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| Monthly Report | |
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| ROI Analysis | |
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| Advanced Reports | |
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| Geographical Targeting Advertising Strategy | |
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| Dedicated Campaign Manager | |
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| Click Fraud Support | |
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BASIC |
STANDARD |
PREMIUM |
Pay Per Click Advertising Packages (Price excludes VAT)
Benefits of Pay Per Click Advertising
1. Site Traffic
Search engine optimization techniques are hard to master, but the great thing about PPC is that you don’t necessarily have to know everything about SEO techniques. Essentially, the ad itself will take care of the traffic, and while it does, you can use that time to work on optimizing your site further.
2. You Decide How Much Money to Spend
You’re in charge of how much money you want to spend on your PPC campaign. You bid on your keywords and nothing forces you to pay more for your keywords than you want too. Also, you can set maximum limits for your campaign. For instance, if you’re only willing to spend £50 on your campaign, you can set a limit, and once you’ve used up your investment, your ad will stop running on the search engine.
3. You Only Pay for Results
Like the name implies, you only pay per click. This means in essence, that you only pay when you’ve gotten the result that you were looking for. If no one clicks on your ad, you don’t have to pay. Of course, this by no means ensures that whoever clicks on your ad will buy your product or service, but at least they’ve taken a look at your site.
4. PPC is Cheaper
Television, newspaper and radio ads can all cost a lot of money. They certainly cost more than a PPC ad, and in most cases, they don’t get as good results. If someone hears your ad on the radio, there is no guarantee that they’ll go and have a look at your site. The same goes for the other traditional methods of advertising.