What is Search Engine Optimization (SEO)?

SEO is something that helps getting your website as high on the list of search results on search engines like Google as possible. There are a number of ways and methods involved – on page optimization, meta data insertion, keyword insertion, link building, directories, forum, article, social bookmarking postings and more... More about SEO

What is Organic SEO?

Organic SEO (Search Engine Optimization) is a way of optimizing a website to achieve natural search engine rankings with one or more key phrases. Organic SEO ranking display at left hand side of Google Search Result page. In other words, it does not need Pay Per Click advertising and paid inclusions (such as “Sponsored links” in Google).

Can I do SEO myself?

For beginners, SEO work takes time. There is no shortcut to SEO tactics that will work in the long term and as search engines get smarter many old sneaky tactics (known as black hat SEO tactics) now actually hurt your website ranking more then they improve it. Thus, before you commence on any SEO work you have to conduct extensive research to see what is acceptable and what is not. This is not a one time job, as you have to stay tuned into the SEO world in order to keep your ranking once you achieve it.

Do you have time for this and managing every other aspect of your website? For most people, the answer is a clear cut NO, which is why finding professional SEO services at an affordable cost can seem like a godsend. The truth is that while you may be able to do some of your own SEO work, you will never be able to match the quality or results that professional SEO services can provide.

Also, keep in mind that time is money, so while you are wasting your time with SEO, you could be earning an increased profit from the work that professional SEO services can offer in a flash. Thus, even if you are stubborn you may want to take a second look at some SEO services if you are interested in making the most cash off your online venture as possible!

Do I need SEO Consultant?

Yes! You do!
SEO is the process by which you design a website and organize and write content so that the site can be found by popular search engines (such as, Google and Yahoo!). Good SEO strategies also help a website get ranked high within search engine results for specific search terms.

A SEO Consultant specializes in optimizing sites for this purpose, and usually include optimization for either or both organic and paid search.(Also Known As: Optimization specialist)

A Professional SEO makes use of right keywords for your business to attract the right target audience. By using number of tools and methods like for example by creating articles, blogs and social SEO he make sure your company is alive and up-to date in the Internet world.

The ideal Consultant is one that understands the dynamics of marketing, business, and technology - and employs the highest levels of integrity in their work. There are a number of unethical practices or shortcuts that can be used in search engine optimization, but the search engines themselves often times will not accept these questionable or "tricky" practices. You should choose a company that doesn't utilize any of these practices to achieve short-term results for its clients. You should also expect to benefit from the research expertise, customized approached, management expertise, and on-going consultative process from a SEO company.

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Why is SEO so expensive?

This is one of the most commonly asked questions about SEO: ‘Why is search engine optimization service so expensive?’. The answer is simple - It isn’t!

SEO is a highly-specialized craft requiring much research, forethought, skill and can be extremely time-consuming to implement correctly. However, compared to offline and print advertising, search engine marketing is quite cheap.The cost of having your website optimized is by far the best advertising penny spent.

What is the difference between SEO and PPC?

SEO involves building the content of a site for optimal search engine visibility to users entering relevant queries. SEO is a long term marketing activity and results take both expertise and time to achieve.

Pay-per-click (PPC) marketing utilizes paid advertisements on search engines and sites to attract qualified clicks to a website. Advertisers pay for each click generated through PPC campaigns, with the cost per click determined by a competitive bidding system. PPC allows you to target specific keywords and have your advertisement appear when those keywords are entered by users.

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Why top positions on search engines are so important?

As searchers generally only explore the first two pages in the search results, achieving high rankings on the search engines will make an enormous difference in the amount of visitor traffic your site receives.

Why doesn't my site rank well on search engines?

Having your website rank high in the search engines is a science and the rules for search engines are always changing. Here are some reasons why your website may not be ranking well in the search engines:

No links from other websites to your website (link popularity).

Too many occurences of the same word in a page (spamming).

Incorrect usage of the TITLE tag or no TITLE tag content.

Missing H1 and H2 heading tag content.

Missing ALT tag content in your graphic links.

No meaningful content in the first 250 characters on each page.

Less than 200 words per page.

Very few pages on your website.

Also, you should always submit your site to any search engines manually. DO NOT use automated submission services.

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Why wasn't my site optimized when it was built?

Depending on who developed your site and how it was built, you’ll find a 100’s different reasons for this. Many web developers believe it is the site marketer’s job to ensure the site is found in search engines and vice versa. Most don’t bother submitting your site to the important search engines, assuming you or your marketing department will do it. Or perhaps it wasn’t in your original development budget.

Consequently, your site can be launched for many months without the search engines having any idea it exists. Some development companies don’t include even the most basic META tags in your site code when building it. Or those that do include META tags without close consultation with you, resulting in the wrong search terms used and poor performance.

Remember that search engine marketing is a relatively new science and is an aggressive audience development and search engine ranking service that requires constant monitoring to be successful. And not many web design companies know this.

What does my site ranking depend on?

Site ranking tends to be "cumulative" and is dependent on the following factors:

The specific keyword phrases (search terms) that have been targeted

The overall competitiveness of your industry - how many players are there

Whether you are targeting a regional, national, or international market

How well ranking is monitored and the site tweaked over time for improvement

The progress of your link popularity campaign

The number of competitor sites achieving new ranking themselves

How to increase my Page Rank?

Page Rank is a method used by Google Search Engine to rank web pages. A higher page rank means a better position in the search engine results for your web pages.

Basically, page rank defines the quality the visitors get from the page. There is a large array of elements which is responsible for the web pages' quality weight. Some of the important elements are the domain names and URLs, the keywords, the meta data, the links structure, the page structure, the content, the usability, the accessibility and many more. The higher search engine rank will attract more visitors and generate more traffic for your web site.

What is Backlinking?

Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity of links, quality of links, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results.

The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

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How long does it take to achieve results from Search Engine Optimization?

To reach your SEO goals will depend on many external factors including the techniques used, keyword competitiveness, industry conditions and even the age of the site.

With proper on-page optimization, a noticeable increase in visibility for the target keywords often takes place fairly quickly, but the increase from page optimization alone is not enough to realize an increase in traffic in most industries. For instance, when a page appearing on the 10th page of the search results is optimized correctly for its target keywords, it may move up to the 3rd or 4th page of the results in searches for those keywords. While a significant improvement has taken place, most users are not going to click through to the 3rd page of results, so traffic will not likely improve without further work such as link building over a period of months.

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What is the difference between on-page and off-page SEO?

SEO can be generally categorized into two components, on-page and off-page optimization, each of which is critical to search engine success.

On-page optimization involves developing your site's content for relevance to popular keywords, and ensuring that its code and content are correctly structured such that search engine spiders can index them.

Off-page optimization refers to the quality and quantity of links pointing to a page, which are used by search engines to help determine authority and relevance. Many aspects of off-page optimization are not directly controlled by the site owner, but building quality content that is valuable to users can help make a site more "link-worthy" and contribute to its off-page optimization.

Both on and off page optimization are necessary to achieve effective, long-term SEO success in most industries.

What is the difference between site optimization and site submission?

Site submission is the submission of your site to the search engines.

Site optimization, on the other hand, is a proactive service ensuring your site will be highly visible on the engines your site is submitted to. Optimization involves changes to your site code, including development of tailored META tags, to ensure that you are ranked highly on the search engines for certain keywords and phrases relating to your site content. This makes your site more accessible to searchers and ensures your site is found by your target audience, giving you an edge over your competitors.

How can search engine optimization impact my business?

The goal of effective search engine optimization is not just adding traffic - it's about growing your online business by reaching qualified consumers of your products and services. With 1 billion people using the Internet and using search engines, the potential online audience is so large for businesses that a strategic and sustainable approach to capturing that market is vital.

What's the right time for me to start a search engine marketing campaign?

Immediately. With 1 billion people using the Internet, and therefore using major search engines, the potential Web audience is so large that a strategic approach to capturing your share of that market is critical. Obtaining higher rankings in the major search engines is one of the most effective marketing tools you can implement in today's online world.

Because Search Engine Optimization is a long-term marketing strategy and it takes time to generate ranking results in the search engines, we recommend a minimum of 6 months of SEO service. Of course, if you are dedicated to including your website in your marketing strategy for your business, then on-going SEO service for the lifetime of your website will be necessary.

What can I expect from your SEO services?

We provide four Search Engine Optimization (SEO) packages. The idea behind these Packages is to offer in a nutshell all the services essentially required for high search engine placement of any website. They cater to budgets of differing sizes and are distinguished on the following basis:

• Number of web pages of your website to be “Meta Tagged” and promoted
• Number and type of search engines your website will be submitted to
• Competition within the industry and for selected key words/phrases

However, all the packages do have some common deliverables:

• An Audit Report identifying factors on your website that positively or negatively influence your website's chances of high search engine rankings
• Consultation and Guidance for the optimization of your entire website
• Competitor, Industry and Target market analysis
• Keywords/ Key Phrases identification
• Meta Tags composition
• Manual Submissions to the top International Search Engines and Directories
• Resubmissions whenever required based on ranking report

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Can you guarantee a #1 position on the search engines?

It would be unethical for us (or any SEO service provider) to guarantee specific search engine results due to the uncontrollable variables that influence them. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web, just to name a few.

Any company that makes such a promise demonstrates a fundamental lack of understanding of SEO. The methods and practices we employ are both ethical and have a strong history of success.

How much involvement in SEO campaign is needed from me?

Apart from a few items that require client approval, you can be as involved or hands-off as you would like. Some of our clients choose to be highly involved and enjoy providing content ideas and suggestions. Others prefer to concentrate on their day-to-day business and leave all SEO efforts to our team.

Your dedicated SEO Consultant will always provide consistent reporting to ensure that you are informed on current developments.

Do you optimize competing sites?

Our optimization service has always been exclusive for our clients. For example, we would not take on any new clients whose sites are in direct competition with existing optimization clients. In other words, we would not optimize sites for the same key search terms of our existing clients. To rank two sites competing for the same search terms would be an obvious conflict of interest!

Can I see how my competitors are ranking for my targeted keywords?

Sure! Our Site Compatibility Analysis, Keyword Analysis and Monthly Ranking Reports services offer you up to five competitor sites to be included so you can compare at a glance how you are ranking in comparison to them for the same search terms.

What’s stopping my competitors from stealing my META tags?

The law, usually.

According to the latest research, META tags are technically the intellectual property of the site owner. We put in a copyright comment within your META tags we develop to ensure everyone knows the content of the tags belongs to you. There have been a number of successful court cases, by companies who have had their META tags ‘stolen’ by competitors. The offenders were prosecuted and ordered to pay significant fines and court costs. The results have set a precedent for future cases and act as a warning to anyone thinking about stealing anyone else’s tags.

I have different websites in different countries. Do you optimize each site differently?

Yes, this depends on which SEO Service Package you choose. Not all companies cater to different countries. Our approach would be to create META tags for each individual site, tailored to the different countries. Apart from the major search engines, we would also ensure each site was submitted to the most popular foreign engines and directories in the appropriate country.

Currently, we have a list of over 8 000 search engines and directories, covering more than 100 countries. We keep adding new search engines to this list every month, to ensure our clients can reach their target markets effectively.

What about pages in languages other than English. Can those be optimized?

Sure! We generally develop a list of search terms to cover each page (assuming the foreign language pages have essentially the same content as the English). Then we regionalize the search terms for each market/country and translate the search terms into local languages (using our third party professional translation service if necessary). Once it's done, we develop and test META tags for each page/site and have the site submitted to the appropriate international and foreign search engines.

Is it necessary to optimize pages other than the Home Page?

It depends on the size and content of your site and your budget. Do you have a lot of information on your site on a lot of different topics? Is your site aimed at a wide range of people? Are there areas on your site dedicated to completely different products and services? Do you want to target a lot of search keywords? If the answer is Yes, then there may not be room in your Home Page META tags to adequately describe your entire site content.

Do you want people to go directly to the page that best matches their search query? If Yes, then that's another reason to optimize multiple pages within your search engine marketing campaign. Depending on your search engine optimization package chosen, we can optimize up to 15 individual pages on your site with key search terms tailored for the content of each page.

What if I want visitors to go to a specific page on the site and not the Home Page?

We design your various page META tags to include logical phrases relating to the content of that page. Once tailored META tags are uploaded to your site pages, we submit your various page URL’s to the search engines and then (depending on the engine), they assess the pages and categorize them according to the META tag and page content.

Let’s say your site is an online car sales, ideally searches for 'used car sales' would be directed to the particular page on your site dealing with used cars, a search for 'rent a car" would result in your other page coming up and so on.

However, there are some engines that will only direct searches to the main URL of a site, no matter the search, so try to keep your home page navigation as intuitive as possible so people can find what they’re looking for in a minimum number of clicks.